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Brew City Brand Apparel, established in 1986, is a Milwaukee-based and family-owned business, known for their dynamic hometown apparel and for their creative ways of promoting Brew City.

Founders Rick, Frank and George Keppler create local image wear through their own retail locations. They soon found that the styles which they chose to depict--industrial, midwestern, breweries--were working nationwide, as well.The innovative approach they take,... allowed them to develop lines around vintage beer brands such as Pabst and Miller High Life, and inventive garments such as the Beer Pouch sweatshirt. Now featured in retailers such as Urban Outfitters, Nordstrom, and Hot Topic, they continue to find niches in the marketplace for new ideas.

400 N. Water St.
Milwaukee, WI 53202


Monday-Saturday: 10 a.m.-8 p.m.
Sunday: 10 a.m.-6 p.m.

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